35%
Share of world's gasoline used by the US
10.4%
Share of world's gasoline used by Superusers*
40,242
Superuser average miles driven per year
10.2%
Average share of household income spent on gasoline by Superusers
$4,318
Average annual fuel savings for a Superuser switching to an EV
*”Superusers” are US drivers in the top 10% for US gasoline consumption
Our Vision
A Gasoline-free America before 2040.
Coltura is a non-profit organization with a mission to reduce US gasoline use more quickly, efficiently, and equitably using data-driven approaches.
We are devoted to cutting the biggest source of emissions causing climate change, cleaning up the air we breathe and water we drink, and saving American families money on transportation costs.
From data research to policy advocacy, Coltura works to advance the most equitable, effective strategies to reduce gasoline use.
Informed by our cutting edge research on gasoline consumption and drivers, we develop and advocate for pragmatic, equitable and politically popular pathways to enable low and middle income people using the most gasoline to switch to electric vehicles.
Why focus on reducing US gasoline use?
The US uses more gasoline than any other country by far – nearly three times more than China. Gasoline use causes one-sixth of US carbon emissions, is a leading source of air pollution, and costs US households more than $450 billion a year. Gasoline use is not going down nearly fast enough to meet the climate crisis.
Why focus on switching the US drivers using the most gasoline to EVs?
The 21 million US "Gasoline Superusers" (top 10% for gasoline use) make up less than 0.25% of the world's population but consume 10.4% of its gasoline. By switching to an EV, a Superuser displaces five times more gasoline than other drivers.
Why focus on switching low/middle income Superusers?
Low and middle-income Superusers disproportionately bear the financial burden of high-mileage driving. They spend 12.5% of their income on gas, often having no choice but to drive long distances. Switching to an EV would save them $4,318 in fuel costs annually.
We at Coltura acknowledge the original peoples of the lands in which we work. We recognize our headquarters are on the unceded ancestral homelands of the Duwamish people of Seattle and the Ramaytush Ohlone community of the San Francisco Peninsula.
We offer to join our efforts to help heal the land to the centuries of work that indigenous communities have done, and continue to do, to protect the Earth. We recognize that Duwamish and Ramaytush Ohlone peoples have fought valiantly and at great cost to protect their lands, waters, and cultures against extreme violence and honor them for their enduring commitment to this planet.