Country Crossroads Report
Rural Drivers’ Gasoline Use and Benefits of Switching to EVs
Rural America's heavy dependence on gasoline not only burdens families economically but also contributes significantly to carbon emissions. This report sheds light on the hidden challenges faced by "rural Gasoline Superusers" — a small subset of rural drivers who, despite comprising less than 4% of the US population, account for nearly 13% of the nation's gasoline consumption. These individuals often grapple with financial strain due to their reliance on gasoline, with many allocating a quarter of their household income solely to fuel expenses.
Given the substantial financial outlay for gasoline and vehicle upkeep, many rural Superusers could achieve overall monthly savings by transitioning to electric vehicles (EVs), even if it means taking on a higher car payment. This report delves into potential pathways for facilitating this transition, emphasizing the dual advantages of enhancing economic resilience and promoting environmental sustainability in rural areas.
The report shows in granular detail:
- Rural drivers consume a high percentage of gasoline for the relative size of rural America;
- Rural Superusers face high financial burdens from gasoline costs;
- Rural Superusers are found across the US.
WE NEED DATA-DRIVEN POLICIES THAT MAXIMIZE GASOLINE REDUCTION AND EQUITY
Transitioning rural Gasoline Superusers to EVs can yield significant economic benefits by reducing disproportionate fuel expenses and contributing to nationwide reductions in gasoline use.
Increased EV adoption among Superusers in rural areas can stimulate the development of expanded charging networks, enhancing accessibility and convenience for all EV users.
Strategic, data-informed initiatives by state governments and policymakers are essential to prioritize the economic and environmental welfare of rural communities while driving the transition to EVs.
Learn More About Superusers:
Coltura’s report, "Gasoline Superusers 3.0," published in 2024, unveiled insights from a comprehensive nationwide dataset on American gasoline consumption. This report illuminated geographic, demographic, financial, and vehicular data at the census block group level, providing valuable insights into consumer gasoline usage patterns.
"Gasoline Superusers 3.0" demonstrated innovative, data-driven strategies for policymakers and businesses to accelerate the reduction of gasoline consumption and vehicle emissions. By prioritizing Gasoline Superusers, these strategies aimed to achieve faster, more efficient, and equitable outcomes.
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