Vision
Moving America beyond gasoline before 2040
Mission
To reduce U.S. gasoline use faster, more efficiently and more fairly through data and analysis, storytelling, policy, and partnerships.
Our Methods
CUTTING EDGE
ANALYSIS
Produce trail-blazing research on fuel consumption patterns and related demographics.
DRIVE THE CONVERSATION
Shape the narrative on the financial and climate benefits of gasoline reduction through cutting-edge tools and strategic, targeted communication to policymakers and consumers.
FOSTER
COLLABORATION
Build partnerships to implement effective gasoline reduction strategies.
EMPOWER DECISION MAKERS
Provide policy-makers and stakeholders with actionable data to focus EV and transportation policies on the best opportunities to optimize climate and financial benefits of EV adoption.
DEVELOP DATA-DRIVEN POLICIES
Create evidence-based policy pathways for an efficient transition from gasoline vehicles to cleaner alternatives.
What drives our work
Strategy
Eliminating Gasoline Demand:
We advance state and federal policies and develop and promote tools to prioritize the switch from gas cars to EVs of the biggest gasoline users — especially those who are low/middle income.
Restricting Gasoline Supply:
We identify the harmful impacts of gas stations and gasoline on neighboring communities and help people advocate for solutions.
Changing Gasoline Culture:
We curate and cultivate stories and social media to raise awareness of the financial, climate and health impacts of gasoline and mobilize demand for cleaner alternatives.
MOVING THE U.S. BEYOND GASOLINE
We seek to reduce gasoline use and gasoline pollution at speed and scale.
We achieve this through rigorous analysis, innovative policy solutions, tools, communication and strategic partnerships.
Coltura leads the way with data-driven approaches to EV adoption.
Coltura's Impact
Since 2015, Coltura has made a significant impact on gasoline policy and culture
Building and leading diverse coalitions, Coltura has been a driving force in gasoline reduction policies, including:
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a 2035 gasoline car phaseout mandate in California;
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a Washington law setting a 2030 target for new light duty vehicles to be electric and mandating all-of-government planning to achieve that target;
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a Washington study of gasoline superusers being used to determine that state’s EV incentive policy;
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a California bill that would have provided an added EV incentive to lower-income gasoline superusers;
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and a Vermont law enabling a utility to incentivize superusers to switch to EVs.
Coltura’s groundbreaking research, data tools, EV shopping tools, polls, articles, reports, papers and law review articles have laid the foundation for innovative policies around the country.
From the first ever children’s storybook about the harms of gasoline to a gasoline-breakup music video to performance art to social media campaigns, Coltura uses multiple approaches to change the culture and narratives around gasoline.