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Culture Change

The Unseen Story Of Gasoline

Coltura's name is a mashup of CO2 and culture. We want to change the culture of acceptability of gasoline – to change people’s satisfaction with gasoline to dissatisfaction with this polluting, expensive fuel.

Just as the no-smoking movement highlighted the dangers of second-hand smoke, the beyond-gasoline movement highlights the health, equity and climate harms of gasoline through art, social media and public performances.